Intopic, founded in 2008, is headquartered in Atlanta, Georgia behind CNN and the Georgia Institute of Technology.
InTopic’s contextual advertising and relevant keyword bidding system, enables advertisers to place their offers directly in the sightline of consumers. In-text advertising replaces blog, forum and article-based websites text with unobtrusive hyperlink ads that stimulate brand awareness and deliver high quality traffic to advertisers. The in-text ads, which can be keyword ads or MicroBanners™, are activated when the user scrolls over the keyword or brand logo. MicroBanner™ ads may display additional valuable content including video, images, audio and text.
Only InTopic offers in-text MicroBanner™ replacement. Advertisers use the relevant ad matching algorithms to reach specific demographics:
- Higher conversion rates
- Detailed performance metrics
- Rich media for enhanced presentation