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InTopic Media has formulated a strategic agency model to enter the market as a B2B
tool creating new revenue opportunities and enhancing current revenue streams for our clients. By implementing an agency model, InTopic expedites placement on a broad publisher network through: |
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Affiliates |
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- Introducing an existing publisher network of up to 3,000 qualified, content-rich, sites
for keyword replacement and micro-banner exposure. |
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Associates |
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- Creating a grass roots publisher network of websites with a specialized target demographic. |
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“We also think it will take time for generalized non-targeted inventory to catch up to the monetization of targeted premium inventory. PubMatic estimates that the value of ad inventory for small-sized websites (less than 1M page views per month) was more than triple the value of large-sized websites (over 100M page views per month) in 3Q ’08, with values of 61 cents and 18 cents, respectively.”
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J.P. Morgan, Global Equity Research, 05 January 2009 |
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Contextual Software Developers |
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- Imbedding InTopic Media innovative technology into the software developed for creation of: |
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FORUMS |
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BLOGGING SITES |
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SOCIAL NETWORKING SITES |
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This agency model translates its benefits to the sales structure of InTopic Media by providing advertising agencies, marketing firms and other organizations with a powerful set of tools to increase traffic to their clients’ websites and offer branding of their clients’ logos in the contextual space which was never before available. With the clutter of display ad banners over-saturating the web, these banner advertisements have become overlooked billboards on a digital super highway. With InTopic Media’s micro-banner technology we bring the logo to the reader as part of their Internet experience, as opposed to a distraction. Agencies will be introducing a powerful branding tool to their clients and redefining contextual advertising. Allowing the reader to interact with the website, enhances their experience and creates an added recognition of the brand. Agencies continually seek out additional products that add revenue line items, instead of replacing existing products. |
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InTopic Media's agency model adds value to the entire vertical structure of the contextual advertising relationship. The publishers, agencies and advertisers themselves benefit from increase in revenue and campaign performance. |
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