One of the things that makes InTopic so unique is our MicroBanner logo ad. We think it’s really going to be a game-changer in the contextual advertising industry. So what is it? It’s not a banner ad, but an in-text advertisement that allows an advertiser to embed a logo directly into the text of the publisher’s website.
The advantages are enormous. You’re connecting your brand directly to content, so the branding potential is huge. And MicroBanner ads still behave just like normal in-text ads… when a user mouses over the link, an ad appears on the screen. In Beta testing we saw massive increases in CTR for advertisers who use MicroBanners… on the order of 9 times higher than traditional in-text ads.
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