Frequently Asked Questions
Why InTopic is Different
What is InTopic?
InTopic Media, LLC is an innovator in the field of in-text advertising solutions. Based in Atlanta, Ga., InTopic was founded in 2009 to provide high quality advertising solutions to a wide variety of advertisers ranging from the largest Fortune 500 brands to the smallest family-owned businesses.
InTopic ads are inserted as traditional double-underlined Keyword Ads or MicroBanner™ ads directly into the content of websites. InTopic welcomes publishers of almost any site with original content. Our publishers earn generous 80% payouts. Meanwhile InTopic advertisers take advantage of our exclusive Keyword Bidding System, which ensures that InTopic ad campaigns are extremely cost-effective.
InTopic offers two types of ad products: MicroBanners™ and in-text Keyword Ads.
What is in-text advertising?
In-text advertising is a way to deliver ads to online users with minimal effect on the overall design of publisher websites. Our in-text advertisements appear as a double-underlined hyperlink within the actual text of the website. When a user mouses over that link, an informational window appears on the page. If the ad is clicked, the user is taken to the advertiser’s landing page. In order to be user-friendly, the ad disappears when the web user mouses away from the ad.
What is a MicroBanner™?
The MicroBanner™ logo ad is InTopic’s own unique internet advertising product that generates higher conversion rates for in-text advertisements. Unlike our in-text keyword ads that use double-underlined hyperlinks, InTopic embeds the advertiser’s logo directly into the website publisher’s content. The advantages are obvious. MicroBanners™ are so eye-catching that they convert at nine times the rate of typical online ads. That means more revenue for website publishers like you. And unlike conventional in-text ads, MicroBanners™ provide an exciting and stylish feel to text-heavy websites. MicroBanners™ don’t produce visual clutter like traditional ads do, so user experiences are positive.
What is the Keyword Bidding System?
InTopic is the only in-text advertising provider to offer a Keyword Bidding System. The competitive bidding system allows advertisers to contain costs and control strategic keywords for lower costs than with other online advertising providers. Unlike with other in-text services, where advertising prices are determined by a sales department, InTopic uses a bidding system that bases cost-per-click (CPC) on how much demand there is for a particular keyword.
Becoming an InTopic Publisher
How do I sign up as an InTopic Publisher?
Joining the InTopic Publisher Network is simple and takes only a few minutes. To register, click here. Be sure to click on “Publisher” where it asks for your primary account type. Once you complete your registration, you’ll be given a small javascript code to insert into your sites source code that displays InTopic ads on your site.
Who can join the InTopic Publishing Network?
No matter how big or small your website is, you can join InTopic’s Publisher Network today and start making money. Unlike some other advertising companies, InTopic has no minimum traffic requirements,no fees and no long-term commitments, so even the smallest websites can join. (We do require that Publishers meet a few requirements, click here to view them.) We’re actively seeking personal, professional, and group blogs; forums, message boards, adult websites, poker websites, gaming websites and social networking sites. As long as your site contains a small amount of text, you can start earning revenue now.
Will InTopic ads affect my site’s look and feel?
We know how much you care about your site’s user experience. That’s why InTopic publishers like you appreciate the non-intrusive look and feel of our ads. InTopic’s MicroBanner™ and keyword ads are a fresh and stylish way to generate ad revenue without adding clutter. The visual impact of our ads will give your site a more exciting feel than conventional banner or text ads.
In-text advertising from InTopic Media is completely user-initiated, which gives web users a strong sense of engagement with our ads. Best of all, InTopic’s technology allows you the publisher to retain complete control of your content. You now have the freedom to mix different types of advertising on your site or generate revenue without using banner/pop-up ads at all. It’s your call!
Should I explain InTopic ads to my site’s visitors?
After joining InTopic, you may prefer to introduce the ads to your site’s users. You can explain to users that InTopic ads are designed to be un-obtrusive for web users and that revenue from the ads helps support the site without the use of ugly banner ads that alter the layout and distract users.
Can I join InTopic as both an Advertiser and as a Publisher?
Yes, but if you wish to join InTopic as both an advertiser and a publisher, you will need to create two separate accounts.
How do I earn money with InTopic?
InTopic provides an easy-to-use solution for website publishers who want to maximize revenue from in-text ads. Each time a keyword (double-underlined hyperlink) ad on your site is clicked, you receive a payout that is a percentage of the total cost to the advertiser. You also receive payments every time a MicroBanner™ ad is viewed. This is called an impression. When a user clicks through a MicroBanner™ ad, you also receive a payment for the click-through. The payout rate is shown in the User Dashboard.
How much money can I earn with InTopic ads?
The amount of revenue your site generates depends on numerous factors, but in general the more clicks you generate, the more revenue you will receive. The factors that increase the amount of money you can make include the amount of traffic to your site, the frequency of keywords in your content and the profile of your site’s visitors. The InTopic User Dashboard gives you the power to optimize variables such as the maximum number of InTopic ads that can appear on each page of your site.
How do I track my InTopic revenue?
As an InTopic publisher, you can easily track your earnings using our InTopic User Dashboard. In the dashboard, you simply click on the “Reports” menu and instantly view real-time data from ad placements on your site.
How do I get paid by InTopic?
InTopic pays publishers after only $100 earned. Publishers have two ways of receiving their payments: via PayPal or via mailed paper check. The User Dashboard allows you to select your account settings. To sign up for a PayPal account, visit and click on the Sign up link.
Becoming an InTopic Advertiser
Will my customers like InTopic’s in-text advertisements?
InTopic’s in-text ads allow you to engage with your customers at unprecedented levels. Our ads are user-initiated, so you can be sure you’re reaching only the most qualified, relevant and targeted customers. Today’s web users want informational advertising that adds value to the internet experience. Our rich media-enhanced ads deliver stylish and exciting premium content such as video to your customers. In-text ads don’t just drive traffic to your website, they convert visitors into buyers.
In-text advertisements are unobtrusive and take advantage of what web users like best about the communication power of the internet. InTopic’s ads don’t clutter up the visual look of websites like typical display banners do and our MicroBanner™ logos bring an eye-catching visual flair to text-heavy websites.
Best of all, InTopic in-text ads give you complete control over your marketing message. Whether your goal is brand building or contextual advertising based on keywords, InTopic has a solution for every budget.
How do I sign up as an InTopic Advertiser?
Advertising with InTopic is extremely easy. To register, click here and complete the sign-up form. Be sure to click on “Advertiser” where it asks for your primary account type. Once you complete your registration, you’ll be taken to the InTopic User Dashboard where you can build your ads and control you campaign settings. InTopic’s minimum buy-in for advertisers is only $100, so even new companies can try us out without a scary initial investment.
Who can advertise with InTopic?
InTopic does monitor and enforce strict quality standards among our advertisers. We only allow advertising for legal content and prohibit ads for adult-oriented sites. InTopic also protects its Publisher Network’s web users by prohibiting in-text ads that contain pop-ups, dialers, adware or spyware.
All InTopic ads are reviewed before approval to appear on our publisher network and we reserve the right to restrict certain ads at our own discretion.
I have a small advertising budget. Can I still become an InTopic advertiser?
No matter how big or small your company is, you can launch an InTopic in-text advertising campaign today! Whether your budget is $100,000 per month or $100 per month, you can start reaching targeted customers immediately.
Unlike most other online advertising companies, InTopic has no upfront fees, no long-term commitment and a low minimum ad buy, so any marketing budget can start driving traffic immediately with our in-text advertising solutions.
Our intuitive Advertiser Dashboard tracks your campaign results in real time and gives you full control of your in-text advertising. Instead of merely closing your eyes and hoping for the best, InTopic allows you to start out with a low-cost campaign and gives you the power to inexpensively test and improve your targeted keywords.
Your success and satisfaction is important to us. As your partner, we can even help you optimize your advertising campaign through our creative services and account management.
Can I join InTopic as both an Advertiser and as a Publisher?
Yes, but our current policy requires these users to create separate Advertiser and Publisher accounts.
Can I build my own InTopic ads?
Yes. InTopic makes it easy for advertisers to quickly build attractive, rich media-enhanced ads. InTopic ads can be built using video, graphics, animations or just plain text. It’s up to you! The User Dashboard contains a built-in InTopic Ad Builder that allows you to optimize your ads in just a few minutes. If you require creative services such as graphic design, video editing or copywriting, we can also provide those services. For InTopic Creative Services, call 866.743.9124 or email sales@intopicmedia.com.